This AIMS event analyzes the story of the most successful business-oriented social networking platform on the internet and explores how to leverage social networks to build startup companies.
LinkedIn, headquartered in Mountain View, was launched in 2002 as a free service in a crowded market during recession. It started to address two problems: the inefficiency of the labor market as a whole and the lack of a personal agent to manage each individual's brand in the new marketplace. Today, LinkedIn claims over 100 million registered users in more than 200 countries.
Konstantin Guericke is an entrepreneur who was most recently CEO of jaxtr, a Palo Alto social communications start-up with over ten million registered users that was purchased by SabSe Technologies in June 2009. In addition to serving on the boards of several startups, Konstantin continues to advise LinkedIn on the company's activities in the German market. Before jaxtr, Konstantin co-founded LinkedIn and as vice president of marketing led the company's marketing activities from launch to first six million members and profitability. Prior to LinkedIn, Konstantin served as vice president of marketing at Presenter.com and as vice president of sales and marketing for Black Sun Interactive, a pioneer in 3-D social software at the dawn of the web. Konstantin graduated from Stanford University with a B.S. and M.S. in engineering, and also studied organizational theory, sociology and psychology. Konstantin has lived, studied and worked in Asia as well as the United States and Europe.