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[Wednesday, October 14, 2011, 12:00-1:00 PM]

"Transferring scientific research to the market. Examples from the European Union"

Antonio Hyder (CEO of Hydermarketing, Assistant Professor of Marketing at Toulouse Business School)

Event Date: Friday, October 14, 2011, 12:00 pm to 1:00 pm
Location: Clark Center, Room S361 (Behind Peet's Coffee)
Open to the public.

Antonio Hyder is the CEO of Hydermarketing, Science Transfer and Innovation Marketing and also Assistant Professor of Marketing at the Toulouse Business School.

Hyder Marketing is a scientific marketing consultancy specialised in marketing technological products, innovations, mobile and Internet-based business developed by Small and Medium Enterprises / Startups. The informal talk and discussion would be organized into three parts.

Part 1: Antonio's experiences of transferring research to the market
Part 2: Use of peer research in entrepreneurship
Part 3: Science-based Entrepreneurship in the E.U. (The extension of AIMS to the E.U.)